Audi is a German automobile manufacturer. The Audi branding has a calm tonality, maintaining its equity. Audi embodies balance, honesty, and diversity. Audi believes balance is a gesture of self-confidence and tranquility. It makes Audi one of the best-selling luxury automobile brands in the world. Audi invited selected students from various majors to figure out how to express passion for luxury vehicles in the future urban environment of 2040.

The graphic design team was a global team. We worked closely with students from different disciplines. This collaboration was an opportunity to define a new attitude for the Audi brand based on research. We developed a visual system to capture the essence of the Audi brand, identifying a color palette for each design team, designing a cohesive presentation template, and constructing an exhibition space to showcase the experience.

Instructor: Antonio Borja, Claudia Dallendoerfer
Designer: Michael Dern, Xiaoxiao Ma, Joanne Lin
Sponsor: Audi